Published: 17 August, 2009   Vote for PBH in The Dole Bowl-A-Day Challenge, The Food Champs When Consumers Win, PBH Wins Wilmington, Del. - Produce for Better Health Foundation (PBH) is pleased to be one of five non-profits chosen to participate in the DOLE Bowl-A-Day Challenge. Consumers who enter the online contest choose which charity, PBH, American Cancer Society, American Red Cross, Feeding America, or a local school, that they want to receive $1,000 or 1,000 Dole Fruit Bowls. When the consumer wins, their chosen non-profit wins too. The contest began August 8 and continues through October. The Food Champs There are two ways for consumers (and PBH!) to win. Visit www.DoleChallenge.com and enter by submitting your e-mail address. The first way to win is by giving DOLE a tip about the different places and ways to enjoy DOLE Fruit Bowls. The consumer whose tip is chosen will be featured on the DOLE Challenge website for one week and will receive a $300 cash prize. Additionally, DOLE will donate 1,000 DOLE Fruit Bowls to the non-profit organization of that consumer's choice. While only one prize-winning tip will be featured each week, two other lucky winners will get $100 each week to encourage consumers to keep sending in tips and hints on how and where to eat healthy with the DOLE Bowl-A-Day Challenge. There will be 8 weekly $300 tip winners with the contest period for the tip ending on October 2, 2009. The second way to win is by sending an eCard to friends and family inviting them to also participate in the DOLE Bowl-A-Day Challenge. The consumer who refers the most family and friends to the Challenge wins the grand prize of $1,000 cash and a $1,000 donation also goes to the non-profit organization of their choice. "PBH is happy to be involved in the DOLE Bowl-A-Day Challenge," said Elizabeth Pivonka, Ph.D., R.D., president and CEO of Produce for Better Health Foundation. "This contest is a fun way to compile good tips to help make it easier for people to increase their fruit consumption and benefit their favorite non-profit organization at the same time." For more information about the DOLE Bowl-A-Day Challenge, and to enter, visit www.DoleChallenge.com. About Produce for Better Health Foundation Produce for Better Health Foundation (PBH) is a non-profit 501 (c) (3) consumer education foundation whose purpose is to motivate more people to eat more fruits and vegetables to improve public health. PBH is a member and co-chair of the National Fruit & Vegetable Alliance (NFVA), consisting of government agencies, non-profit organizations, and industry working to collaboratively and synergistically achieve increased nationwide access and demand for all forms of fruits and vegetables for improved public health. This vision of the NFVA is a nation in which half of the foods Americans eat are fruits and vegetables. Fruits & Veggies-More Matters is the nation's largest public-private, fruit and vegetable nutrition education initiative with Fruit and Vegetable Nutrition Coordinators in each state, territory and the military. PBH's mission is to lead people to eat more fruits and vegetables because it matters for their better health. The foundation achieves success though industry and government collaboration, and a variety of marketing and nutrition education programs. To learn more, visit www.pbhfoundation.org and www.fruitsandveggiesmorematters.org. Jill Le Brasseur Communications Specialist Produce for Better Health Foundation Tel: 302-235-2329 Copyright © 2009, MyPRCLub, My PR Club Tags: Bowl-A-Day Challenge, Dole Fruit Bowls,    _   _